Analyst I, Marketing Analytics
Tasks
- Align key performance indicators
- Analyze marketing performance using statistical methods
- Build and maintain reports and dashboards
- Build multi-touch attribution models
- Collaborate cross functionally on measurement approaches
- Communicate insights to stakeholders
- Conduct surveys for measurement
- Design and enhance measurement frameworks
- Identify marketing improvement opportunities
- Improve marketing measurement capabilities
- Measure campaign impact on monetization metrics
- Monitor marketing channel performance
- Provide data-driven recommendations
- Run regression based analyses
Perks/Benefits
- N/A
Skills/Tech-stack
Dashboards | Data Visualization | Hypothesis Testing | Marketing attribution | Multi-Touch Attribution | Multi-touch) | Python | Regression Analysis | SQL | Statistical modeling | Statistics | Survey Analysis
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Cities
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