Analytics Associate Director
Tasks
- Advise on marketing platform testing and targeting
- Build marketing measurement and testing plans
- Conduct brand and conversion lift studies
- Coordinate third party measurement solutions
- Design experiments to optimize campaign performance
- Develop automation strategies with data engineering
- Lead campaign reviews and insights
- Manage global analytics rollout
- Present complex data to technical and non technical stakeholders
- Support scoping and delivery of analytics projects
Perks/Benefits
- Dental insurance
- Employee mental health awareness days
- Hybrid work schedule
- Medical insurance
- Paid time off
- Preferential partner discounts
- Retirement plan
- Training and development
- Vision insurance
Skills/Tech-stack
Descriptive Statistics | Experimentation | Hypothesis Testing | Incrementality testing | Jira | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Matplotlib | Mix Modeling | Multitouch Attribution | NumPy | Pandas | Python | R | SQL | Sales Lift | SciPy | Statistics | Trello
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Analytics | Analytics Director | Data Science | Data Science Director | Director
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