Director, Brand and Growth Marketing Analytics
United Kingdom, London
GBP 67K-100K (estimate) Executive-level Full Time
Tasks
- Analyze channel performance
- Define data engineering requirements for pipelines and dashboards
- Define marketing analytics vision and roadmap
- Design and implement A/B testing
- Design and implement geo lift testing
- Design and implement incrementality testing
- Drive budget allocation using analytics
- Establish measurement frameworks
- Evaluate analytics tools and platforms
- Forecast marketing performance
- Lead analytics models and experimentation
- Lead and mentor analytics team
- Own marketing data infrastructure strategy
- Present insights to executive leadership
- Standardize analytics methodologies and reporting
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | CRM | Customer Acquisition | Dashboards | Data Engineering | Data Pipelines | Earned Media | Experimentation Design | Forecasting | GA4 | Geographic Lift | Incrementality testing | Looker | Marketing Analytics | Owned Media | Python | ROI optimization | SEO | SQL | Statistical Analysis | Web Analytics
Education
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