Director, Brand and Growth Marketing Analytics

United Kingdom, London

GBP 67K-100K (estimate) Executive-level Full Time

@ P...

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Found 21d ago

Tasks

Analyze channel performance
Define data engineering requirements for pipelines and dashboards
Define marketing analytics vision and roadmap
Design and implement A/B testing
Design and implement geo lift testing
Design and implement incrementality testing
Drive budget allocation using analytics
Establish measurement frameworks
Evaluate analytics tools and platforms
Forecast marketing performance
Lead analytics models and experimentation
Lead and mentor analytics team
Own marketing data infrastructure strategy
Present insights to executive leadership
Standardize analytics methodologies and reporting

Perks/Benefits

Hybrid work

Skills/Tech-stack

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Director, Brand and Growth Marketing Analytics

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