Analytics Director
London, United Kingdom
GBP 46K-50K (estimate) Executive-level Full Time
Tasks
- Apply AI for predictive modeling and optimization
- Build measurement and testing plans
- Coordinate third party vendors for measurement solutions
- Deliver actionable analytical recommendations
- Design A B testing and lift studies
- Design geo testing and experimental studies
- Evaluate measurement capabilities statistical robustness
- Feed learnings into future planning cycles
- Integrate tools and solutions with data engineering
- Lead campaign reviews and insights
- Lead target setting and benchmarking using historical trends
- Maintain client relationships
- Provide consultative guidance on platform testing and targeting
- Recommend actions to improve marketing effectiveness
- Recruit manage and develop analysts
- Translate client briefs into measurement methodologies
Perks/Benefits
- Dental insurance
- Employee mental health awareness days
- Hybrid work
- Medical insurance
- Paid time off
- Preferential partner discounts
- Retirement plan
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Automation | B testing | Brand Lift | Data integration | Descriptive Statistics | Digital attribution | Distribution Theory | Excel | Experimental Design | Geo-testing | Hypothesis Testing | Learning Agenda | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi cell lift | Optimization | Predictive Modeling | Python | R | SQL | Statistical Hypothesis Testing | Test methodology
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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