Digital Analytics Lead - CRM
London, United Kingdom
GBP 65K-70K (estimate) Senior-level Full Time
Tasks
- Advise marketing sales and CRM leaders with analytics
- Build measurement frameworks
- Define CRM analytics strategy
- Deliver content performance insights
- Design and evaluate experiments
- Develop attribution models
- Develop personalized targeting strategies
- Drive continuous optimization of engagement and conversion
- Drive data backed CRM decisions
- Enhance customer 360 with data enrichment
- Generate next best action insights
- Improve lead scoring with predictive modeling
- Measure engagement and conversion performance
- Optimize campaign effectiveness
- Own customer journey and funnel analytics
- Present insights to executive stakeholders
- Recommend communication channels and touchpoints
- Recommend outreach frequency and channel selection
- Support customer data strategy
Perks/Benefits
- Electric vehicle charging
- Employee assistance programme
- Employee events
- Fitness programme
- Free parking
- Life insurance
- Paid time off
- Pension plan
- Private medical insurance
Skills/Tech-stack
Adobe Analytics | Artificial Intelligence | Attribution Modeling | CRM Analytics | Conversion Tracking | Customer Journey | Customer Journey Analytics | Customer Segmentation | Data Enrichment | Data Modeling | Data Visualization | Funnel analytics | Google Analytics | Journey Analytics | Lead Scoring | Machine Learning | Marketing Analytics | Offline conversion tracking | Online to Offline Conversion Tracking | Personalization | Power BI | Predictive Analytics | SQL | Statistical Analysis | Tableau
Education
N/A
Roles
Analytics | Data Analytics | Lead | Lead Data | Lead Data Analytics | Principal | Principal Data Analytics
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