Analytics & Insights Specialist
Johannesburg, South Africa
ZAR 480K-552K (estimate) Senior-level Full Time
Tasks
- Aggregate data into proprietary database
- Analyze benchmarks and KPIs
- Analyze trends and data to develop solutions
- Analyze website analytics and social media metrics
- Conduct media landscape updates
- Create campaign presentations with insights
- Deliver competitive media learnings
- Develop and present media strategies
- Develop and update interactive dashboards
- Evaluate and select channels
- Identify ROI opportunities through modeling
- Interpret digital metrics for video TV environment
- Manage quantitative and qualitative insights
- Monitor competitor media and spend activity
- Monitor ongoing activity for optimization opportunities
- Provide target market insights and recommendations
- Run regular media reviews and competitor analysis
- Translate business objectives into media framework
- Use media measurement tools
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution Modeling | Behavioral Marketing | Campaign reporting | Competitor Analysis | Dashboard Reporting | Data Aggregation | Data Analysis | Database Modeling | Digital marketing | Google Analytics | KPI analysis | Marketing Analytics | Marketing Technology | Media Analytics | ROI modeling | Reporting dashboards | Retargeting | SEO | Social Listening | Social Media | Social Media Analytics | Tagging | Tracking | Trend analysis | Web Analytics
Education
N/A
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