Analytics Manager
Tasks
- Architect measurement solutions
- Collaborate with SEO and Paid Media teams
- Define incrementality measurement approaches
- Design holdout and test design
- Develop scalable analytics frameworks
- Differentiate correlation from incrementality
- Establish testing methodologies
- Evaluate causal impact of digital investments
- Identify success metrics
- Implement advanced tracking strategies
- Lead experimentation initiatives
- Operationalize GEO measurement strategies
- Translate findings into executive narratives
- Validate marketing hypotheses
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Adobe Launch | Behavioral Tracking | BigQuery | CSS | Causal Inference | Claude | Data Layer | Ecommerce Measurement | Engine optimization | Generative Engine | Generative Engine Optimization | Google Analytics | Google Analytics 4 | Google GEO | Google Tag | Google Tag Manager | HTML | Holdout Methodology | Incrementality | JavaScript | Lift analysis | Management System | Tag Management | Tag Management System | Tag Manager | Tealium IQ | Test and learn
Education
N/A
Roles
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