Senior Analyst, Marketing Analytics
Tasks
- Analyze brand marketing effectiveness
- Analyze full-funnel performance
- Build LTV predictive models
- Build multi-touch attribution models
- Collaborate with revenue operations
- Communicate analytics to executives
- Develop marketing performance reporting
- Ensure data integrity and governance
- Forecast marketing investments
- Mentor analysts on analytics practices
Perks/Benefits
- Asynchronous work environment
- Co-working budget
- Flexible working hours
- Fully remote work
- Home office equipment budget
- Learning and development budget
- Mental health support
- Paid parental leave
- Paid time off
- Stock options and equity participation
- Work-from-anywhere options
Skills/Tech-stack
Attribution Modeling | BI tools | DBT | Data Governance | Data Quality | Full-funnel | Full-funnel analytics | Funnel analytics | HubSpot | LTV modeling | Looker | Marketing Analytics | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau
Education
N/A
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