Associate Director, Analytics - Global Clients
Tasks
- Advise on marketing platform testing and targeting
- Build marketing measurement and testing plans
- Conduct brand lift and conversion lift studies
- Contribute to data strategy and data driven innovation
- Coordinate third party vendors for measurement solutions
- Define automation strategies for tool integration
- Design and run experiments for campaign optimization
- Develop campaign reviews with actionable recommendations
- Engage client marketing analytics and data stakeholders
- Manage relationships with data engineering teams
- Scope and deliver high value analytics projects
- Support data and tech solution development for pitches
- Translate data insights for technical and non-technical stakeholders
Perks/Benefits
Skills/Tech-stack
Automation | Brand Lift | Brand studies | Conversion lift | Descriptive Statistics | Experiment design | Hypothesis Testing | Incrementality | Jira | MMM | MTA | Marketing measurement | Matched Market | Matched market tests | Matplotlib | Media effectiveness | NumPy | Pandas | Project Management | Python | R | SQL | Sales Lift | SciPy | Trello
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Analytics | Analytics Director | Data Science | Data Science Director | Director
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