Associate Director, Media Analytics
Boston, Massachusetts; Chicago, Illinois; New York, New York; Philadelphia, Pennsylvania
USD 130K-140K Mid-level Full Time
Tasks
- Analyze paid media performance and downstream outcomes
- Build dashboards and recurring reports
- Define KPIs benchmarks and test plans
- Develop measurement strategies and reporting requirements
- Improve tagging taxonomy and data integration
- Lead media measurement and optimization
- Manage analytics priorities and timelines
- Mentor analysts and build analytics capabilities
- Recommend budget allocation and channel mix changes
- Validate data and identify trends and anomalies
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Artificial Intelligence | Attribution | Automation | Campaign Manager 360 | DSP | Dashboarding | Data Governance | Data Quality | Data Visualization | Display and Video 360 | GTM | Google Ads | Google Analytics | Google Analytics 4 | Google Campaign Manager | Google Campaign Manager 360 | Google Tag | Google Tag Manager | Identity resolution | Marketing Analytics | Media Measurement | Meta | Pacing | Reporting | SQL | Tag Manager
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
Analytics | Analytics Director | Analytics Manager | Director | Manager | Media Analytics Manager
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