Associate Director, Web Analytics
Tasks
- Build dashboards and reports
- Create automated workflows for analytics reporting
- Design and implement scalable data pipelines
- Enable enhanced eCommerce tracking
- Manage custom dimensions and custom metrics
- Oversee GA4 configuration and event tracking
- Oversee data quality validation
- Own GA4 GBQ GCP integrations
- Provide input for digital marketing measurement
- Provide technical consultation for analytics implementations
- Serve as web analytics subject matter expert
- Translate business objectives into analytics frameworks
Perks/Benefits
Skills/Tech-stack
Attribution | BigQuery | Campaign analytics | Cloud platform | Custom dimensions | Custom metrics | Dashboards | Data Architecture | Data Modeling | Data Pipelines | Data Quality | Data Warehousing | Data integration | Data strategy | Digital marketing | Digital marketing measurement | Enhanced Ecommerce | Event Tracking | Google Ads | Google Analytics | Google Analytics 4 | Google Cloud | Google Cloud Platform | Google Tag | Google Tag Manager | Governance | Looker Studio | Marketing measurement | Predictive Modeling | Reporting | Tag Manager | Waterfall model
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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