AWM-Marcus by Goldman Sachs, Marketing Analytics, Associate/Analyst Richardson, TX,
Richardson, TX, United States
USD 100K-160K (estimate) Entry-level Full Time
Tasks
- Analyze marketing ROI
- Apply causal inference methods
- Build marketing mix modeling
- Collaborate with engineering and product teams
- Conduct privacy first identity resolution
- Create automated dashboards
- Design geo testing experiments
- Develop marketing measurement frameworks
- Optimize customer acquisition funnel
- Perform marketing attribution
- Run A B testing for marketing
- Run randomized controlled tests
Perks/Benefits
- Diversity and inclusion initiatives
- Mindfulness programs
- Personal finance offerings
- Training and development
- Wellness programs
Skills/Tech-stack
A/B | A/B Testing | Ads Data Hub | Advanced Excel | Alteryx | Amazon Marketing Cloud | Amazon marketing | B testing | BigQuery | Causal Inference | CausalML | Clean rooms | Data Clean Rooms | Data Hub | EconML | Geo-testing | Geolift | Google Ads | Google Ads Data Hub | Hypothesis Testing | LiveRamp | Marketing Cloud | Marketing Mix | Marketing Mix Modeling | Meta Robyn | Mix Modeling | PowerBI | Propensity Matching | Propensity Score Matching | Propensity score | Python | Randomized-Controlled Trials | Regression | SQL | Score Matching | Snowflake | Tableau
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