Data Science Manager, Marketing
Tasks
- Build audience segmentation models
- Develop metrics and build models
- Guide team to implement data science solutions
- Implement digital marketing data pipelines
- Lead data science projects in marketing
- Lead team roadmapping and prioritization
- Partner on experimentation and measurement
- Perform marketing mix modeling
- Provide coaching and performance management
- Translate business problems into investigative solutions
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Segmentation | Bayesian Modeling | Cause analysis | Classification | Data Modeling | Data Pipelines | Experimental Design | Geo-experiments | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Meta-Analysis | Mix Modeling | Propensity Modeling | Python | R | Regression | Root Cause Analysis | Root cause | SQL | Supervised Learning | Unsupervised Learning
Roles
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