Consumer Analytics Measurement Lead
Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland
GBP 28K-30K (estimate) Senior-level Full Time
Tasks
- Align measurement methodologies
- Define best practice for measurement
- Design test and learn experiments
- Develop measurement framework
- Establish control groups
- Evaluate campaign effectiveness
- Implement governance and quality standards
- Lead measurement community
- Partner with analytics and data science teams
- Provide analytical support
- Serve as subject matter expert for incrementality
- Support targeting and optimization
- Translate data into business insights
Perks/Benefits
- Annual bonus scheme
- Employee assistance programme
- Flexible working
- Holiday Starting At 25 Days
- Private medical insurance
- Virtual GP service
Skills/Tech-stack
Analytics frameworks | Attribution | CRM | Causal measurement | Control Groups | Customer Analytics | Data Governance | Experimentation | Incrementality | Marketing Analytics | Personalization | Stakeholder management | Test and learn
Education
N/A
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