Brand Media Strategy & Analytics Manager

Mountain View, CA, USA; San Francisco, CA, USA

USD 177K-218K Mid-level Full Time

@ W...

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Found 25d ago

Tasks

Build audience segmentation using first party data
Develop full funnel media strategy
Guide agency partners media planning
Lead brand media strategy and deployment
Manage brand media budget allocation
Measure performance metrics and attribution
Optimize targeting frequency caps
Perform media mix modeling
Track brand health metrics
Use brand lift insights for lookalike modeling

Perks/Benefits

Skills/Tech-stack

Education

N/A

Roles

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Brand Media Strategy & Analytics Manager

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