Brand Media Strategy & Analytics Manager
Mountain View, CA, USA; San Francisco, CA, USA
R
USD 177K-218K Mid-level Full Time
Tasks
- Align brand investments to downstream growth metrics
- Collaborate on audience segmentation with data and growth teams
- Develop market mix modeling insights
- Guide agencies on media plans and delivery
- Lead brand media strategy and deployment
- Manage brand media budget allocation
- Partner on full funnel media strategy with growth team
- Track brand media performance and metrics
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Audience Segmentation | Brand Strategy | Connected TV | Customer Acquisition | Customer Acquisition Cost | DV360 | Display & Video 360 | First-party data | Frequency Capping | Key Performance Indicators | Lifetime Value | Lift testing | Linear TV | Linear TV Advertising | Lookalike modeling | Marketing Analytics | Marketing Budgeting | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Media Buying | Media Planning | Meta Ads | Mix Modeling | Multi-Touch Attribution | Multi-touch) | OOH | OOH advertising | Out Of Home | Out-of-Home Advertising | Paid Social | Party data | Performance indicators | Programmatic Advertising | Programmatic video | ROAS) | TV Advertising | TikTok Ads | YouTube Ads
Education
N/A
Regions
Countries
States
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