Business Analytics Manager (Lifecycle Marketing)
Tasks
- Build frameworks linking lifecycle marketing to business outcomes
- Drive continuous improvement and adoption of new tools
- Establish analytics and lifecycle marketing ways of working
- Lead and develop analysts
- Leverage AI for targeting and personalization with measurement
- Partner with lifecycle marketing leadership to define targeting and messaging
- Provide insights to senior leadership
- Scale testing frameworks for experimentation
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM | Causal Inference | Customer Analytics | DBT | Data Analysis | Data Modeling | Experiment design | Lifecycle Marketing | SQL | Snowflake
Education
N/A
Regions
Countries
States
Cities
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