Manager , Data and Analytics
Kolkata, West Bengal, India
R
INR 700K-1200K (estimate) Mid-level Full Time
Tasks
- Advise on segmentation and contact frequency
- Assess data availability and propose alternatives
- Build and format channel ready audience outputs
- Consult on campaign briefs and audience rules
- Coordinate data tags for dynamic personalization
- Design and schedule automated audience deliveries
- Translate briefs into inclusion exclusion and suppression logic
- Write advanced SQL for customer data extraction transformation and segmentation
Perks/Benefits
- N/A
Skills/Tech-stack
BigQuery | CDP | CIM | CRM | Customer Segmentation | Marketing Automation | Marketing Cloud | SAS | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Teradata | UNICA
Education
N/A
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