CDnA - Senior Manager, Media and Campaign Analytics
US - California - Thousand Oaks, United States
R
USD 137K-185K Senior-level Full Time
Tasks
- Analyze complex syndicated and tactical performance data
- Build digital persona and customer journey models
- Collaborate cross functionally on campaign assumptions
- Deliver omnichannel campaign analytics and insights
- Develop digital campaign analytics
- Interpret and communicate analytics to drive recommendations
- Manage analytics vendor relationships
- Measure content and channel affinity
- Model analytics for improved audience targeting
- Monitor exposure and engagement
- Optimize touchpoint sequencing
- Perform audience analysis and micro segmentation
- Run test and learn campaign testing
- Support internal and external tactical campaign measurement
- Support quarterly business reviews
- Track digital channel activity
Perks/Benefits
- Annual bonus program
- Career development opportunities
- Flexible spending accounts
- Flexible work models
- Life and disability insurance
- Medical, dental, and vision coverage
- Paid time off
- Retirement and savings plan
- Stock-based long-term incentives
Skills/Tech-stack
Analytics modeling | Audience Analysis | Benchmarking | Campaign Measurement | Channel Affinity | Content Analytics | Customer Journey | Customer Journey Development | Data analytics | Digital Persona | Digital analytics | Display Advertising | Email Marketing | Engine optimization | Marketing Analytics | Marketing Measurement Framework | Marketing analytics modeling | Marketing measurement | Marketing performance | Marketing performance management | Measurement framework | Media Measurement | Micro-segmentation | Omnichannel analytics | Paid Social | Performance Management | Search Engine | Search Engine Marketing | Search engine optimization | Test and learn | Touchpoint Sequencing
Education
Associate Degree | Bachelor of Science | High School Diploma | Master of Science | PhD
Regions
Countries
States
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