Clickstream Digital Specialized Analytics Analyst
Location(s): Bengaluru, Karnataka, India
INR 2500K-3380K (estimate) Mid-level Full Time
Tasks
- Analyze campaign test results
- Analyze clickstream data
- Analyze customer lifecycle data
- Analyze post login behavioral data
- Apply attribution modeling
- Build user journey maps
- Define custom events
- Design digital offer experiments
- Ensure compliance, security, and performance standards
- Evaluate offer redemption and ROI
- Evaluate personalization based on customer profiles
- Forecast campaign performance
- Maintain control group methodology
- Manage tag implementations
- Monitor organic search performance
- Optimize paid search campaigns
- Provide targeting recommendations
- Run multivariable ab testing
- Track digital user behavior
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Launch | Attribution Modeling | B testing | Bing Ads | Clickstream analytics | Cohort Analysis | Control Groups | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Data Analysis | Engine optimization | Excel | Experiment design | Google Ads | Google Tag | Google Tag Manager | Hive | Holdout Group | Incremental Lift | KPI analysis | Keyword Research | Lifetime Value | Marketing Analytics | Multivariate Testing | Python | ROI analysis | SEO | SQL | Search Engine | Search engine optimization | Tag Manager
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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