CRM & Analytics-Manager Retention (m/w/d)
UDO BÄR GmbH - Deutschland
EUR 38K-38K (estimate) Mid-level Full Time
Tasks
- Analyze and evaluate marketing and sales campaigns
- Analyze customer journey data for retention
- Build and maintain customer retention reporting and dashboards in Power BI
- Develop business reporting with consistent KPI definitions
- Develop customer segmentation and targeting for retention
- Establish KPI and reporting systems
- Interpret business marketing and sales data
- Lead newsletter marketing strategy content coordination and performance optimization
- Maintain and improve customer data foundation with sales and IT
- Perform customer selections for print newsletter and sales campaigns
- Plan and execute loyalty newsletter and sales campaigns
- Understand data architecture interfaces and data warehouse structures
Perks/Benefits
- N/A
Skills/Tech-stack
Automation | Business Reporting | Campaign Performance | Campaign performance tracking | Cleverreach | Customer Lifetime Value | Customer Retention | Customer Segmentation | Dashboarding | Data Analysis | Data Quality | Data Visualization | Data Warehousing | ETL | Inxmail | KNIME | KPI | Lifetime Value | Mailchimp | Marketing Analytics | Performance Tracking | Power BI | Sales Cloud | Salesforce Sales | Salesforce Sales Cloud | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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