Data Scientist Marketing
Tasks
- Analyze marketing campaign effectiveness
- Build and deploy attribution models
- Build predictive machine learning models
- Conduct A/B testing
- Create executive dashboards
- Design experimentation and measurement frameworks
- Optimize marketing mix
- Partner with marketing sales and product teams
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | CDP | Causal Inference | Customer Data | Customer data platforms | Data Modeling | Data Visualization | Data platforms | Experimentation Frameworks | HubSpot | Hypothesis Testing | Inferential Statistics | Machine Learning | Marketing Automation | Marketing Cloud | Marketing Mix | Marketing Mix Optimization | Marketo | Mix optimization | Pandas | PyTorch | Python | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Scikit-learn | Statistics | StatsModels | Tableau | TensorFlow
Education
Roles
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