Director, Marketing Funnel Analytics
Tasks
- Adopt AI and automation for marketing analytics workflows
- Build and maintain marketing dashboards and monitoring frameworks
- Build modeled datasets for marketing insights
- Conduct trend analysis and anomaly detection across funnel stages
- Create executive narrative reporting on funnel performance
- Define funnel success metrics with marketing and revenue operations
- Define marketing funnel hypotheses and track results
- Deliver data driven recommendations for marketing investment
- Design multi-touch attribution models
- Develop lead scoring and conversion predictions using machine learning
- Ensure data integrity through validation and transformation
- Mentor analysts in funnel analytics and attribution modeling
- Perform attribution modeling and ROI analysis
- Support marketing planning budget allocation and channel optimization
Perks/Benefits
- Bonuses
- Disability insurance
- Life insurance
- Paid parental leave
- Paid time off
- Remote-first work flexibility
Skills/Tech-stack
Anomaly Detection | Attribution Modeling | Business Intelligence | DBT | Data Modeling | Data Validation | Forecasting | Funnel Optimization | Lead Scoring | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | Predictive Analytics | ROI analysis | SQL | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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