Digital Analytics Consultant
Tasks
- Analyze marketing and digital performance KPIs
- Develop insight narratives and executive recommendations
- Diagnose traffic engagement conversion campaign effectiveness
- Evaluate customer journeys channel performance and campaign impact
- Partner with marketing analytics data engineering and visualization teams
- Perform root cause analysis on KPI changes
- Run exploratory analysis and sanity checks with SQL
- Support optimization of digital marketing and customer engagement
- Translate business problems into analytical frameworks
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Analytics GA4 | Attribution Modeling | Conversion Rate | Conversion rate optimization | Customer Journey | Customer Journey Analytics | Data Lake | Data Visualization | Digital analytics | Google Analytics | Google Analytics GA4 | Journey Analytics | KPI analysis | Marketing Analytics | Power BI | Qlik | Rate optimization | SQL | Tableau | Web Analytics
Education
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