Director, Audience Analytics
New York, New York, United States
USD 140K-160K Executive-level Full Time
Tasks
- Analyze audience trends and insights
- Collaborate on audience centric media plans
- Develop audience segmentation strategies
- Lead audience analytics workstreams
- Manage client expectations
- Mentor junior team members
- Monitor campaign performance in real-time
- Oversee audience testing roadmaps
- Oversee project execution
- Present campaign performance updates
- Provide audience insights to clients
- Translate insights into media planning recommendations
Perks/Benefits
- 401k plan
- Dental coverage
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Flex spending
- Life insurance
- Medical coverage
- Paid family benefits
Skills/Tech-stack
Activation | Addressable marketing | Audience Analytics | Audience Segmentation | Campaign Optimization | Customer Data | Customer data platforms | Data Management | Data Management Platforms | Data platforms | Management platforms | Marketing Technology | Media Marketing | Media Planning | Performance Marketing | Programmatic Advertising | Real Time | Real-time analytics | SQL | Social Media | Social Media Marketing | Targeting
Education
N/A
Roles
Regions
Countries
States
Cities
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