Director, Brand Insights & Analytics
9998 - 610 Newport Office, United States
USD 182K-264K Executive-level Full Time
Tasks
- Build lead and develop analytics teams
- Build reporting and dashboard ecosystems
- Establish analytical standards for rigor and storytelling
- Establish test and learn frameworks for geo tests and causal measurement
- Integrate first party and third party data for insights
- Lead brand insights and analytics vision and operating model
- Lead marketing measurement across MMM experimentation and incrementality
- Lead strategic analytics for promotions LTOs and marketplace initiatives
- Oversee competitive intelligence and external data partnerships
- Partner with marketing media finance culinary strategy and digital teams
- Present executive ready insights and recommendations
- Translate business questions into structured analysis
Perks/Benefits
- 401k
- Annual cash bonus
- Dental insurance
- Equity awards
- Medical insurance
- Sick leave
- Vacation time
- Vision insurance
Skills/Tech-stack
Business Intelligence | Campaign analytics | Causal Inference | Competitive Intelligence | Dashboard Development | Data integration | Experimentation | First-party data | Geographic Experiments | Incrementality testing | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Party data | Power BI | Python | R | SQL | Snowflake | Tableau | Third Party | Third-party data
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Regions
Countries
States
Cities
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