Director, Digital & Loyalty Analytics
Newton Support Center, United States
USD 177K-202K Executive-level Full Time
Tasks
- Build prototype datasets in data warehouses
- Conduct A/B testing and incrementality analysis
- Create executive ready presentations and narratives
- Design and oversee experimentation frameworks
- Direct and mentor analytical team
- Evaluate loyalty performance and optimize campaigns
- Lead end to end digital analytics strategy
- Optimize CDP and event tracking stacks
- Partner with marketing digital and CRM leadership on growth strategy
- Quantify financial incrementality of loyalty and promotions
- Write SQL queries for ad hoc validation
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM | Churn Prediction | Cloud Data | Cloud Data Warehouse | Customer Data | Customer Data Platform | Customer Lifetime Value | Customer Segmentation | Data Modeling | Data Warehouse | Data Warehousing | Data platform | Event Tracking | Incrementality testing | Lifetime Value | Marketing Technology | SQL
Education
Regions
Countries
States
Cities
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