Director of Enrollment Marketing, Smeal College of Business
Penn State University Park, United States
R
USD 91K-137K Executive-level Full Time
Tasks
- Align scoring models and communication timing
- Analyze historical data and market trends for forecasting
- Collaborate with Admissions leadership on lead handoffs
- Create full funnel student acquisition and conversion strategy
- Define campaign objectives success metrics and resource plans
- Develop enrollment marketing plans
- Develop forecast and manage enrollment marketing budget
- Ensure brand compliance and coordinate with university strategic communications
- Establish reporting framework for KPIs
- Execute email marketing campaigns with Salesforce Marketing Cloud
- Identify and implement best practices in digital advertising and marketing automation
- Lead and manage a marketing team
- Manage content production for enrollment marketing
- Partner with Academic Program Directors and Faculty Chairs
- Present executive dashboards
- Prioritize staff assignments and manage workflow
- Set goals conduct performance reviews and provide mentorship
- Test and optimize campaign performance
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Budget Forecasting | Budgeting | CRM | Campaign Optimization | Content Management | Data analytics | Digital Advertising | Email Marketing | KPI Reporting | Lead nurturing | Marketing Automation | Marketing Cloud | Marketing performance | Marketing performance measurement | Marketing strategy | Performance Measurement | ROI analysis | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation
Related jobs
-
Global AI Solutions Director - Financial Services USD 200K-225KArtificial Intelligence | Cloud infrastructure | Data analytics | Data orchestration | Enterprise ArchitectureCareer development | Employee resource groups | Flexible WFH | Generous PTO | Paid volunteer timeExecutive-level Full TimeUS-New York-New York, United States R23h ago
-
Sr. Director Marketing Analytics Consulting USD 146K-272KAI machine learning | Adobe Analytics | Attribution Modeling | Audience targeting | Campaign Optimization401k savings plan | Disability insurance | Employee assistance program | Hybrid work | Paid HolidaysSenior-level Full TimeChicago Illinois HQ (300 E. Randolph … R23h ago
-
AVP, Analytics – Health & Wellness Sales USD 115K-200KAWS | MS Excel | Python | SAS | SQLAnnual bonus eligibility | Travel for business as required | Work from home flexibilityExecutive-level Full TimeChicago Hub, United States R23h ago
-
Sr Director, Pipeline Strategy & Analytics USD 220K-260KAttribution Models | BI Dashboards | Data Governance | Data Modeling | Engagement technologyEquity packages | Flexible paid time off | Stock grantsSenior-level Full TimeBoston, MA R2d ago
-
Director, Revenue Strategy, Data & Analytics USD 175K-225KArtificial Intelligence | Churn modeling | Data Governance | Data Modeling | Data Science401k | Medical, dental coverageExecutive-level Full TimeUnited States | Remote R2d ago
-
Data Product & AI Enablement Director USD 181K-234KAPIs | Agile | Azure AI | Cloud Platforms | Data ArchitectureEducational assistance and training programs | Health and wellness benefits | Paid Holidays | Paid maternity and parental bonding leave | Paid sick daysExecutive-level Full TimeWalnut Creek - 1255 Treat Boulevard, … R2d ago
-
Associate Director, Integrated Insights & Analytics USD 162K-223KData Analysis | Data Synthesis | Data Visualization | Executive Communication | Forecasting401k match | Employee Resource Groups participation | Employee stock purchase plan | Fitness reimbursement | Hybrid work modelMid-level Full TimeCambridge, MA, United States R2d ago
-
Artificial Intelligence | Automation | Change Management | Compensation analytics | Compliance401k | Medical/Dental/Vision insurance | Paid time off | Remote work arrangementExecutive-level Full TimeAustin, Texas, United States of America R2d ago
-
Director, Business Intelligence & Data Analytics USD 170K-245KAPIs | AWS Redshift | Agentic AI | Agile | AzureExecutive-level Full TimeLake Forest, California, US R3d ago
-
Assistant Director, Student Enrollment USD 48K-66KAdmissions counseling | Application Review | CRM | Call Campaigns | Customer Relationship ManagementDental insurance | Medical insurance | Paid time off | Retirement plan | Tuition assistanceExecutive-level Full TimeNU Boston Campus, United States R3d ago
-
AI Program Director USD 170K-210KAI Governance | Artificial Intelligence | Business Transformation | Change Management | Data analytics401k | Employee assistance program | Fully remote | Health savings account | Life insuranceExecutive-level ContractKansas City, Missouri, USA R6d ago
-
Director, Finance Data & Analytics USD 135K-200KAlteryx | Analytics | Automation | Budgeting | Business Intelligence401k match | Career development opportunities | Employee resource groups | Fitness reimbursement | Flexible work scheduleExecutive-level Full Time222 Chicago IL, United States R6d ago
-
Associate Director, Advanced Analytics USD 155K-170KA/B | A/B Testing | Attribution Modeling | B testing | CRM AnalyticsChildcare resources | Disability insurance | Fertility assistance program | Fitness reimbursement | Health insuranceMid-level Full TimeLos Angeles, California, United States R7d ago
-
Director, Healthcare Analytics USD 170K-200KAI analytics | Data Governance | Data Pipelines | Data Visualization | Data analyticsBest places to work recognition | Innovation culture | Professional development opportunitiesExecutive-level Full TimeRemote (United States) R8d ago
-
Conversion Rate Optimization Director USD 165K-195KA/B | A/B Testing | AI tools | B testing | Behavioral analytics401k match | Collaborative culture | Company-paid life and disability insurance | Employee wellness programs | Flexible work environmentExecutive-level Full TimeRaleigh, NC; Remote (United States) R8d ago
-
Field Analytics & Insights Director USD 172K-320KArtificial Intelligence | Data Visualization | Data analytics | Dataiku | ExcelExecutive-level Full TimeSouth San Francisco, United States R8d ago
-
Sr. Director, Internal Audit AI and Analyticssights USD 136K-256KAdvanced Analytics | Artificial Intelligence | Audit Analytics | Automation | Continuous Auditing401k match | Business Casual Attire | Company pension plan | Life insurance | Long-term disabilityEntry-level Full TimeOhio - Columbus, One Nationwide Plaza, … R8d ago
-
Director, Insights & Analytics USD 110K-135KAnalytics Platforms | Dashboard Development | Data Analysis | Excel | KPI Development401k matching | Commuter benefits | Flexible work model | Growth Mindset Stipend | Medical, dental, and vision coverageExecutive-level Full TimeColorado, United States; Illinois, United States; … R9d ago
-
Digital Assets Embedded Risk Associate Director USD 91K-136KArtificial Intelligence | Blockchain | Cause analysis | Control Testing | DLTFlexible hybrid work model | Health insurance | Life insurance | Paid time off | Personal Leaves of AbsenceMid-level Full TimeJersey City, NJ, United States R10d ago
-
Business Intelligence | Dashboarding | Data Automation | Data Storytelling | Data analyticsBonus | Flexible working hours | Health benefits | Remote workExecutive-level Full TimeRemote USA, United States R13d ago
-
Director, Insights & Analytics USD 110K-150KAI | Dashboarding | Data Analysis | Data Storytelling | Excel401k matching | Commuter benefits | Dog-friendly office | Employee referral bonuses | FSA optionsExecutive-level Full TimeSan Francisco, California, United States R13d ago
-
Director, Insights & Analytics USD 110K-150KAI machine learning | Analytics | Dashboard Development | Data Analysis | Data Visualization401k matching | Commuter benefits | Dog-friendly office environment | Donation-matching program | Employee recognitionExecutive-level Full TimeNew York, United States R13d ago
-
Director of AI Engineering USD 195K-260KA/B | A/B Testing | API Design | AWS | Agent Orchestration401k match | Annual company retreats | Medical, dental, vision benefits | Paid time off | Promote from withinExecutive-level Full TimeUnited States - Remote R13d ago
-
21 CFR | 21 CFR Part 11 | A/B | A/B Testing | Agile401k matching | Disability insurance | Family support and leave | Flexible spending account | Health savings accountMid-level Full TimeUnited States R14d ago
-
Associate Director, Analytics & Corrective Actions Lead USD 157K-298KAction Management | Automation | Business Intelligence | Cause analysis | Compliance401k match | Disability coverage | Employee assistance program | Life insurance | Medical/Dental/Vision insuranceMid-level Full TimeUS-MA-REMOTE, United States R14d ago