Director, Generative Engine Optimization (GEO)
Toronto, 700 University Avenue, Canada
CAD 138K-169K Executive-level Full Time
Tasks
- Architect data and experimentation framework
- Build content development syndication and distribution pillars
- Coordinate crawlability performance and content delivery with digital teams
- Define and lead the GEO function
- Define north star metrics and reporting
- Develop AI first discovery go to market strategy
- Drive entity linking and content metadata improvements
- Establish cross functional operating model and governance
- Improve information architecture and schema markup
- Integrate GEO content distribution partnerships schema and channel management
- Run continuous testing on prompts formats and content pillars
- Set GEO vision and roadmap
Perks/Benefits
- Additional paid time off
- Employee share purchase plan matching
- Flexible work arrangements
- Hybrid work model
- Pension plan
- Telemedicine
- Wellness account
Skills/Tech-stack
AI strategy | B2B partnerships | Content Marketing | Content syndication | Data analytics | Data-Driven Decision Making | Data-driven | Decision Making | Earned Media | Engine optimization | Entity Linking | Experimentation | Generative AI | Go-to-Market Strategy | Go-to-market | Information Architecture | Market Strategy | Marketing Analytics | Media Marketing | Partnership development | Performance optimization | Public Relations | Schema Markup | Search Engine | Search engine optimization | Social Media | Social Media Marketing | Technical SEO
Education
Roles
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