Director, Global Digital Marketing Analytics (Performance & Optimization)
Sun Life Toronto One York, Canada
CAD 110K-180K Executive-level Full Time
Tasks
- Build dashboards and performance reporting
- Build mentor and develop analytics team
- Build predictive models and self service analytics
- Conduct audits of measurement and data handling practices
- Create interactive data visualizations
- Define KPIs and metrics across digital channels
- Deliver digital analytics projects within budget and timeline
- Develop and execute digital marketing measurement strategies
- Drive optimization opportunities for conversion engagement and ROI
- Ensure measurement compliance with privacy regulations
- Establish center of excellence for digital marketing measurement
- Establish measurement governance standardization and tagging protocols
- Implement automation for recurring reporting
- Improve data quality and analytics gaps
- Lead stakeholder and vendor management
- Perform performance monitoring and variance analysis
Perks/Benefits
- Employer matching contributions
- Flexible work arrangement
- Health insurance
- Hybrid work option
- Inclusion supportive culture
- Paid time off
- Share ownership program
Skills/Tech-stack
Adobe Analytics | Adobe Target | Attribution Modeling | Dashboards | Data Governance | Data Quality | Data Visualization | Digital analytics | KPI Development | Marketing Analytics | Marketing measurement | Medallia | Power BI | Predictive Modeling | Project Management | Self-Service | Self-service analytics | Service analytics | Tableau | Tagging
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