Director, Marketing Analytics
Tasks
- Analyze marketing attribution and channel performance
- Build marketing analytics function
- Communicate insights to marketing leadership
- Define analytical direction for marketing measurement
- Drive budget allocation decisions
- Investigate data to find actionable problems
- Translate analytics into business decisions
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Budget Forecasting | Channel performance | Customer Acquisition | Customer Acquisition Cost | Data Analysis | Marketing Analytics | SQL | Snowflake
Education
N/A
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