Director, Marketing Analytics & Insights
Tasks
- Apply experimentation and modeling
- Build and coach analytics team
- Develop measurement frameworks
- Develop upper funnel frameworks
- Identify automation opportunities
- Lead advanced analytics and forecasting
- Lead analytics team support marketing centers of excellence
- Oversee performance measurement and ROI analysis
- Partner with marketing leadership for insights
- Support AI and discovery behavior adaptations
- Support advertising effectiveness measurement
- Support brand web and demand creation measurement
- Synthesize cross brand insights
- Translate signals into insights
- Translate strategy into scalable analytics
Perks/Benefits
Skills/Tech-stack
AI | Business Intelligence | Data Analysis | Data Automation | Data Visualization | Experimentation | Forecasting | Marketing Analytics | Metrics development | Performance Measurement | Stakeholder management | Statistical modeling | Team leadership
Education
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