Director, Marketing Measurement Analytics
Bethesda, MD, United States
USD 110K-157K (estimate) Executive-level Full Time
Tasks
- Apply causal inference methodologies
- Conduct incrementality testing
- Define marketing KPIs and success metrics
- Design experiments and holdout studies
- Develop and mentor analysts
- Evaluate ROI analysis
- Lead marketing measurement initiatives end to end
- Partner with Data Engineering and Data Science teams
- Perform attribution analysis
- Pilot new marketing measurement technologies
- Run marketing mix modeling
- Set standards for analytical quality and documentation
- Stay current on marketing experimentation best practices
- Translate insights into executive narratives
- Validate MMM models in market and out of sample
Perks/Benefits
- 401k plan
- Childcare discounts
- Commuter benefits
- Dental insurance
- Disability insurance
- Discounts at Marriott properties
- Educational assistance
- Employee assistance plan
- Health insurance
- Life insurance
- Paid parental leave
- Paid sick leave
- Paid time off
- Stock purchase plan
- Vision insurance
Skills/Tech-stack
Attribution | Audience Holdout | Causal Inference | Data Engineering | Data Science | Data Visualization | Differences-in-differences | Experimentation | Geo Holdout | Incrementality testing | Instrumental Variables | KPI Development | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Marketing measurement frameworks | Measurement frameworks | Mix Modeling | Model Validation | ROI analysis | Randomized-Controlled Trials | Statistical Analysis | Synthetic controls
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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