Director of Enrollment Marketing
Greeley, United States; Greeley, CO, United States; University of Northern Colorado - General
USD 95K-110K Executive-level Full Time
Tasks
- Align marketing initiatives with admissions cycles
- Create digital acquisition strategies
- Design CRM driven communications
- Develop enrollment marketing strategy
- Ensure brand consistency and accessibility
- Lead and coach marketing and analytics team
- Lead multi channel recruitment campaigns
- Manage marketing automation platforms
- Manage marketing budgets and vendors
- Measure ROI and conversion rates
- Optimize website performance with data
- Oversee content development and storytelling
- Report campaign performance and insights
Perks/Benefits
- Dental insurance
- Health insurance
- Life insurance
- Long-term disability insurance
- Paid time off
- Retirement plan
- Sick leave
- Tuition grants
- Tuition waiver
- Vision insurance
Skills/Tech-stack
Accessibility compliance | Audience Segmentation | Budget Management | CRM communications | Content Strategy | Conversion Rate | Conversion rate optimization | Customer Relationship Management | Customer relationship | Data Analysis | Digital marketing | Display Advertising | Email Marketing | Enrollment marketing | Experimentation | FERPA Compliance | Marketing Analytics | Marketing Automation | Media advertising | Paid Search | Project Management | Rate optimization | Relationship Management | Return on Investment | Salesforce | Slate | Social Media | Social Media Advertising | Vendor management
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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