Senior Data Analyst (m/w/d) - Marketing Analytics
Tasks
- Analyze and improve CRM CDP data
- Analyze complex data structures with SQL
- Analyze loyalty campaign website app performance
- Build KPI frameworks and dashboards
- Create forecasting and scenario models
- Design and evaluate A B tests and conversion optimization experiments
- Develop attribution and incrementality models
- Develop tracking and data strategy
- Ensure data quality and completeness
- Ensure privacy compliant web app traffic data collection
- Integrate data from multiple sources
- Lead lifecycle retention personalization segmentation activation
- Support business decisions with insights and recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Analytics GA4 | Attribution | B testing | BI Architecture | BigQuery | CDP | CRM | Conversion Rate | Conversion rate optimization | Data Pipelines | Data Quality | Forecasting | Google Analytics | Google Analytics GA4 | Incrementality | Looker Studio | Paid media | Power BI | Predictive Modeling | Rate optimization | SQL | Statistical Analysis | Tableau
Education
N/A
Roles
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