Director Marketing Analytics
Tasks
- Analyze channel performance and campaign effectiveness
- Build marketing data infrastructure with data engineering
- Build marketing measurement frameworks
- Define B2B marketing attribution strategy
- Deliver executive level marketing reporting
- Design statistically valid experimentation tests
- Develop enterprise pipeline forecasting models
- Develop pipeline contribution and influenced revenue models
- Lead Marketing analytics team
- Lead marketing AI and automation strategy for analytics
Perks/Benefits
- Coaching
- Development dollars
- Employee stock purchase program
- Flexible remote work
- Flexible time off
- Free therapy sessions
- Health insurance options
- Legal advice
- Parental leave
- Remote work stipend
- Retirement savings program
Skills/Tech-stack
6sense | ABM | Anomaly Detection | Attribution Modeling | BigQuery | Churn modeling | Cohort Analysis | Demandbase | HubSpot | Lead Scoring | Looker | Machine Learning | Marketo | Multi-Touch Attribution | Multi-touch) | Predictive lead scoring | Regression Analysis | SQL | Salesforce | Snowflake | Tableau
Education
N/A
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