I&F Decision Sci Practitioner Sr Analyst
Bengaluru, BDC10A, India
INR 2771K-4064K (estimate) Senior-level Full Time
Tasks
- Build audience segments
- Build interactive dashboards
- Collaborate with campaign managers and marketing teams
- Conduct pre and post campaign analyses
- Design and deliver campaign performance reports
- Develop automated scheduled reports
- Develop customer insight decks
- Document audience build logic and measurement methods
- Execute customer segmentation analyses
- Maintain data quality in campaign systems
- Monitor campaign health and flag anomalies
- Perform RFM analysis
- Perform customer lifetime value analysis
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Campaign | B testing | CRM | Campaign Management | Customer Lifetime Value | Excel | Lifetime Value | Looker | Machine Learning | Marketing Cloud | Next Best Action | Power BI | Python | RFM Analysis | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Statistical significance | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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