Senior Product Manager, Marketing Analytics Platforms
Tasks
- Automate reporting processes
- Build product roadmap
- Create business cases and executive storytelling
- Define product vision
- Define requirements and user stories
- Deliver marketing analytics platforms
- Develop agentic AI and conversational analytics capabilities
- Develop innovation strategy for measurement and attribution
- Develop training and documentation
- Drive enterprise adoption through enablement
- Establish KPI governance standards
- Improve reporting and data usability
- Lead cross functional roadmap planning
- Monitor analytics quality and operational health
- Prioritize product backlog
- Translate business questions into analytics
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience Cloud | Adobe Experience Platform | Agile | Analytics governance | Attribution | Attribution Modeling | Backlog prioritization | Channel measurement | Cross-channel | Cross-channel measurement | Customer Identity Strategy | Customer Journey | Customer Journey Analytics | Customer identity | Customer journey analysis | Data Architecture | Data Governance | Data Ingestion | Data Model | Data Model Alignment | Data Quality | Digital Experience | Digital Experience Optimization | Digital analytics | Enterprise Data | Enterprise Data Architecture | Experience Cloud | Experience Platform | Experience optimization | Experimentation | Identity resolution | Identity strategy | Journey Analytics | Journey analysis | Marketing Analytics | Marketing Technology | Model Alignment | Personalization | Privacy requirements | Product Management | QA | User stories | Validation
Roles
Regions
Countries
States
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