Director, Media Analytics
Boston, MA, United States
USD 115K-160K (estimate) Executive-level Full Time
Tasks
- Build integrated reporting frameworks
- Collaborate cross functionally to embed analytics into campaign planning and optimization
- Define measurement goals KPIs and success criteria
- Develop testing and learning agendas
- Ensure data availability accuracy and utility for analysis
- Evaluate and adopt analytics tools statistical methods and data sources
- Implement data governance for analytics products
- Lead media analytics workstreams across client accounts
- Manage and mentor analysts
- Review deliverables for clarity accuracy and strategic value
- Standardize analytics best practices and templates
- Synthesize multi source datasets into executive ready narratives
- Translate performance data into client recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Agentic AI | Attribution Modeling | Bayesian statistics | Brand Lift | Brand lift studies | Data Governance | Data Modeling | Data Transformation | Data Visualization | Experiment design | Generative AI | Geographic Incrementality Testing | Google Analytics | Incrementality testing | KPI Development | Language Models | Large Language Models | Lift studies | Marketing Analytics | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | Predictive Analytics | Tableau | Test and learn | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
Cities
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