VP, Enterprise Web Strategy & Analytics
US DC Main Office, United States
USD 175K-315K Executive-level Full Time
Tasks
- Build high value audiences using CRM data
- Define target state architecture
- Develop web strategy roadmap
- Direct digital marketing analytics and reporting
- Drive personalization and conversion optimization
- Establish web content policies with IT Privacy and Legal
- Lead adoption of ABA Communities platform
- Lead development design and community management team
- Lead site refresh and platform migration
- Manage user testing plans
- Manage vendor relationships
- Manage web development maintenance roadmap
- Optimize integration with digital media platforms
- Oversee content governance strategy
- Oversee user experience best practices
- Partner cross functionally to align website goals
- Plan and maintain website content and security
- Set community strategy goals and KPIs
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Acquia | Adobe Analytics | Adobe Experience | Adobe Experience Manager | Agentic AI | Audience Segmentation | B testing | Behavioral targeting | CRM data | Content governance | Conversion Rate | Conversion rate optimization | Drupal | Ecommerce analytics | Email Marketing | Engine optimization | Experience Manager | Google Analytics | Information Architecture | Marketing Cloud | Media Marketing | Optimizely | Personalization | Rate optimization | SEO | SaaS | Salesforce Marketing | Salesforce Marketing Cloud | Search Engine | Search engine optimization | Sitecore | Social Media | Social Media Marketing | User Experience | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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