VP, Enterprise Web Strategy & Analytics
US DC Main Office, United States
USD 175K-315K Executive-level Full Time
Tasks
- Build high value audiences using CRM data
- Define target state architecture
- Develop web strategy roadmap
- Direct digital marketing analytics and reporting
- Drive personalization and conversion optimization
- Establish web content policies with IT Privacy and Legal
- Lead adoption of ABA Communities platform
- Lead development design and community management team
- Lead site refresh and platform migration
- Manage user testing plans
- Manage vendor relationships
- Manage web development maintenance roadmap
- Optimize integration with digital media platforms
- Oversee content governance strategy
- Oversee user experience best practices
- Partner cross functionally to align website goals
- Plan and maintain website content and security
- Set community strategy goals and KPIs
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Acquia | Adobe Analytics | Adobe Experience | Adobe Experience Manager | Agentic AI | Audience Segmentation | B testing | Behavioral targeting | CRM data | Content governance | Conversion Rate | Conversion rate optimization | Drupal | Ecommerce analytics | Email Marketing | Engine optimization | Experience Manager | Google Analytics | Information Architecture | Marketing Cloud | Media Marketing | Optimizely | Personalization | Rate optimization | SEO | SaaS | Salesforce Marketing | Salesforce Marketing Cloud | Search Engine | Search engine optimization | Sitecore | Social Media | Social Media Marketing | User Experience | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Related jobs
-
Analytics Manager I USD 134K-155KA/B | A/B Testing | B testing | Cohort Analysis | DashboardsReasonable accommodation during hiring process | Remote work support | Work location flexibilityMid-level Full TimeRemote (United States) R23h ago
-
Director of Digital Analytics USD 164K-314KAdobe Analytics | Adobe Target | Agile | Analytics Delivery | Artificial Intelligence401k | Adoption Assistance | Career planning | Continuing education | Dental insuranceExecutive-level Full TimeSan Antonio Home Office I, United …1d ago
-
Director of Digital Analytics USD 164K-314KAdobe Analytics | Adobe Target | Agile methodology | Analytics Delivery | Analytics Experimentation401k | Adoption Assistance | Career path planning | Comprehensive medical/dental/vision plans | Continuing educationExecutive-level Full TimeSan Antonio, Texas, UNITED STATES; Charlotte, …1d ago
-
Data Analyst (Data Solutions) USD 124K-148KAgentic AI | Azure | Data Governance | Data Lake | Data LineageMid-level Full TimeUS - GA - Atlanta, United …1d ago
-
A/B | A/B Testing | Adobe Analytics | Alteryx | Amazon Web ServicesBackup childcare | Financial coaching | Health care coverage | Mental health support | Retirement savings planExecutive-level Full TimeWilmington, DE, United States3d ago
-
Sr. Director, Platform & Product Analytics USD 292K-438KA/B | A/B Testing | Adoption Metrics | Analytics frameworks | B testingBonus eligible | Dental insurance | Employee discounts | Matching 401k | Medical insuranceSenior-level Full TimeUnited States, San Mateo, CA3d ago
-
Director of Growth Marketing & Analytics USD 155K-192KA/B | A/B Testing | Audience Segmentation | B testing | Conversion RateFully remote | Travel up to 20 percentExecutive-level Full TimeRemote, United States R4d ago
-
Principal Supervisor - Data Science USD 101K-148KA/B | A/B Testing | AWS | Alteryx | Artificial IntelligenceSenior-level Full TimeDetroit, MI, US4d ago
-
Associate Manager, Web Analytics USD 80K-146KA/B | A/B Testing | B testing | Dashboarding | Excel401k match | Medical, dental, and vision | Performance bonus | Recognition program | Wellness benefitsMid-level Full TimeWest Hills, CA, United States4d ago
-
Data Analytics - Associate USD 110K-150KA/B | A/B Testing | B testing | DBT | Data EngineeringEmployer-Matched Retirement Plan | Flexible remote work Friday | Parental leave | Subsidized healthcare | TelemedicineSenior-level Full TimeNew York, New York, United States R4d ago
-
Community Analytics Manager USD 95K-105KAI analytics | Attribution Modeling | Business Intelligence | Conversion Rate | Conversion rate optimizationFlexible work schedule | Home office supportSenior-level Full TimeRemote, USA R4d ago
-
Head of Marketing Operations & Analytics USD 206K-310KA/B | A/B Testing | Attribution | Automation | B testingExecutive-level Full TimeSan Francisco4d ago
-
Head of Marketing Operations & Analytics USD 206K-310KA/B | A/B Testing | Attribution | Automation orchestration | B testingExecutive-level Full TimeNew York4d ago
-
Sr. Director, Analytics USD 105K-135KAd Serving | Ad trafficking | Adobe Analytics | Adobe Tag | Adobe Tag Manager401k participation | Dog-friendly offices | Employer-paid dental and vision | Family-oriented culture | Flexible PTOSenior-level Full TimeKnoxville, TN; Atlanta, GA5d ago
-
Director, Marketing Performance Analytics USD 150K-185KAI-enabled | AI-enabled analytics | Adobe Analytics | Advertising Platforms | Attribution401k retirement plan | Critical illness and accident plans | Dental insurance | Employee Discounts on Mountain Shuttles | Employee assistance programExecutive-level Full TimeHybrid, Remote, US R5d ago
-
VP, Reporting & Analytics – Patient Services USD 143K-193KAcceptance criteria | Advanced Analytics | Analytics | Cause analysis | Customer AnalyticsExecutive-level Full TimeMason, OH, United States5d ago
-
Senior Analytics and Visualization Engineer USD 104K-166KAI assisted code | AI-assisted code generation | API | Anomaly Detection | CSVSenior-level Full TimeHerndon, VA, United States6d ago
-
Global Head of Data Science, Analytics & AI USD 252K-346KArtificial Intelligence | Azure | Business case | Business case development | Case Development401k plan | Company bonus | Dental benefits | Learning and development support | Medical benefitsExecutive-level Full TimeGIC-Global Innovation Center, Chicago, USA, United …6d ago
-
Director of Digital Product Analytics USD 113K-164KA/B | A/B Testing | Adobe Analytics | Adobe Launch | Azure DatabricksEmployee discounts | Free meals | Free parking | Health and income protection | Professional developmentExecutive-level Full TimeOffice - US, Las Vegas, NV …6d ago
-
Sr Manager Enterprise Analytics USD 101K-140KAcceptance Testing | Adobe Experience | Adobe Experience Cloud | Analytics Dashboards | C++Career Development Programs | Employee discounts | Financial support | Free employee meals | Free parkingSenior-level Full TimeOffice - Bellagio, United States6d ago
-
Senior Director, Revenue Analytics USD 181K-215KBusiness Intelligence | CRM data | CRM data modeling | Data Engineering | Data Governance401k match | Adoption Assistance | Annual Incentive Plan Performance Bonus | Comprehensive health insurance | Employee resource groupsSenior-level Full TimeChicago (Green St), IL, United States6d ago
-
Senior Manager, Analytics & Insights USD 122K-165KAttribution Modeling | BI Dashboards | Campaign reporting | Data Quality | Funnel AnalysisContract-to-hire | Hybrid onsite scheduleSenior-level ContractLake Mary, United States7d ago
-
Director, Site Analytics USD 140K-165KAdobe Analytics | Data Engineering | Data Modeling | Data Visualization | Data analytics401k match | Annual merit review | Colleague resource groups | Employee assistance program | Health and wellness coverageExecutive-level Full TimeNew York, NY, United States7d ago
-
Sr Mgr, Retail Media Analytics USD 144K-216KAmazon Ads | Amazon Marketing Cloud | Amazon marketing | Analytics | DSPDental insurance | Health insurance | Paid time off | Retirement benefits | Sick leaveSenior-level Full TimeWhippany, New Jersey, US7d ago
-
Sr Manager, Product Analytics USD 52K-56KA/B | A/B Testing | AWS | B testing | BigQuery401k employer match | Employee discounts | Employee resource groups | Flexible schedule | Innovation weeksSenior-level Full TimeUT, US, 840437d ago