Digital Analytics Manager
USA-PA Remote, United States
R
USD 78K-156K (estimate) Senior-level Full Time
Tasks
- Build analytics roadmap
- Collaborate on web analytics strategy
- Conduct market research and competitive analysis
- Create bespoke tagging solutions
- Define analytics product requirements and roadmaps
- Identify tracking opportunities
- Implement Adobe Target event tagging requirements
- Integrate advanced analytics and machine learning
- Lead Google Analytics 4 adoption
- Lead web analytics implementation
- Maintain analytics documentation and training
- Prepare executive reports
- Propose data governance strategies
- Support dashboards and analytics monitoring
- Support web development projects with event tagging
Perks/Benefits
- 401k match
- Company learning resources
- Dental insurance
- Employee stock purchase program
- Flexible spending accounts
- Health insurance
- Health savings account
- Paid Holidays
- Paid parental leave
- Paid time off
- Vision insurance
- Volunteer time off
- Wellness programs
Skills/Tech-stack
Adobe Analytics | Adobe Target | CSS | Data Governance | Digital marketing | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | HTML | JavaScript | Machine Learning | Project Management | SQL | Tag Manager
Education
N/A
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