Head of Digital Experience & Conversion Rate Optimization (Remote)
Tasks
- Advise product on customer experience
- Build content engine for organic traffic
- Build landing page testing program
- Build measurement frameworks across funnel
- Build real-time dashboards
- Conduct competitive analysis
- Define segmentation strategies
- Develop SEO strategy
- Develop attribution models
- Drive experimentation culture
- Execute AI engine optimization
- Implement advanced analytics
- Implement website personalization
- Manage email and SMS programs
- Map pre conversion journey
- Migrate website CMS to Webflow
- Optimize site architecture and page speed
- Oversee lifecycle automation flows
- Own marketing website conversion
- Partner with paid media for ad to sign up
- Present performance updates to executives
- Prioritize digital experience development queue
- Run A B tests for conversion
- Run retention and re engagement campaigns
- Share conversion and behavioral data with product
Perks/Benefits
- Access to Company Services and Products
- Dental insurance
- Flexible work arrangements
- Medical insurance
- Professional development budget
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Ahrefs | Analytics Dashboards | Attribution Modeling | B testing | Braze | Conversion Rate | Conversion rate optimization | Email Marketing | Google Analytics | Landing Page | Landing page optimization | Looker | Marketing Automation | Page Speed | Page optimization | Page speed optimization | Rate optimization | Real Time | Real-time analytics | SEO | SMS Marketing | Sanity | Segmentation | Speed optimization | Unbounce | Webflow | Website personalization
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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