Senior Manager, Business and Marketing Analytics - London, UK
GBR - London - 22 Carlisle Place, United Kingdom
GBP 62K-78K (estimate) Senior-level Full Time
Tasks
- Build CAC LTV payback by channel and segment
- Build and lead analytics squad
- Build first time promo model
- Define experiment framework and commercial outcomes
- Deploy machine learning use cases for churn next best offer and targeting
- Develop hiring and development plans
- Drive business review cadence
- Identify product and market investment opportunities
- Implement self serve BI with trusted metrics
- Measure marketing spend ROI
- Measure promo incremental impact
- Partner with executive teams as analytical voice
- Perform anomaly detection
- Reduce ad hoc reporting requests
- Use SQL for analytics
- Write analytical narratives
Perks/Benefits
- N/A
Skills/Tech-stack
Anomaly Detection | Business Analytics | Business Intelligence | CAC | Churn modeling | Customer Analytics | Data Visualization | Experimentation | Incremental Lift | LTV | Machine Learning | Marketing Analytics | Marketing attribution | Next best offer | Payback period | Promotion Targeting | SQL
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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