Senior Data Analyst (TakealotMORE & Cross Group)
Tasks
- Analyze customer lifetime value retention and churn drivers
- Build marketing attribution frameworks
- Collaborate with data engineering teams on attribution measurement
- Conduct root cause analyses of subscription metric variances
- Create and maintain attribution frameworks for customer journeys
- Create and maintain subscription dashboards and reports
- Create customer segmentation strategies
- Design and analyze A/B tests
- Develop cross platform growth forecasting
- Develop marketing budget allocation and ROI measurement standards
- Develop predictive models for at risk subscribers
- Document analytical methods and drive process improvement
- Lead marketing performance reviews and accountability reporting
- Map customer interactions for cross selling and migration opportunities
- Measure and optimize marketing campaign performance across the funnel
- Optimize marketing spend using ROAS analysis
- Own subscription growth forecasting
- Perform cohort analyses for cross platform customers
- Present findings and recommendations to senior stakeholders
- Prioritize analytics and BI requests and produce executive reports
- Track and optimize cross platform marketing attribution and impact
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Aquisition Cost Modelling | Attribution Modeling | B testing | Churn analysis | Cohort Analysis | Cost modelling | Customer Journey | Customer Journey Analytics | Customer Lifetime Value | Dashboarding | Data Modeling | Data Visualization | Experimental Design | Forecasting | Google Analytics | Google BigQuery | Google Workspace | Hypothesis Testing | Journey Analytics | Lifetime Value | Looker | Looker Studio | Machine Learning | Marketing Analytics | Marketing Automation | Martech | Python | R | ROAS) | SQL | Segmentation | Statistical Hypothesis Testing
Education
Bachelor of Engineering | Bachelor of Mathematics | Bachelor of Science | Master of Engineering | Master of Science | PhD
Roles
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