Data & Media Analytics Specialist CDI H/F
Tasks
- Advise stakeholders with decision ready insights
- Assess MMM versus MTA
- Assess audience strategy performance
- Automate reporting and testing processes
- Build data and insight dashboards
- Connect media performance to business outcomes
- Define measurement roadmap
- Design Test and Learn roadmap
- Design and interpret Marketing Mix Models
- Ensure data quality and governance
- Identify media performance drivers
- Lead KPI framework
- Lead Multi Touch Attribution frameworks
- Measure and optimize creative effectiveness
- Own media analytics and measurement tools
- Run audience testing
- Run creative effectiveness tests
- Run incrementality tests
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Ad-Tech | Audience targeting | B testing | Creative Effectiveness Measurement | Creative effectiveness | Data Governance | Data Quality | Effectiveness Measurement | Excel | Incrementality testing | Looker | Marketing Mix | Marketing Mix Modeling | Media platforms | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | Python | R | Reach Frequency and Overlap | Reach-frequency | SQL | Tableau
Education
N/A
Regions
Countries
States
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