I&F Decision Sci Practitioner Specialist
Mumbai, MDC2C, India
INR 2520K-4064K (estimate) Senior-level Full Time
Tasks
- Build customer insight analyses for personalization retention and acquisition
- Define audience strategy and segmentation
- Design and interpret A B tests and holdout experiments
- Design campaign measurement frameworks
- Develop and maintain campaign performance dashboards
- Lead end to end campaign analytics workstreams
- Mentor junior analysts on segmentation and data interpretation
- Perform attribution modeling and ROI analysis
- QA campaign data tagging and KPI calculations
- Track campaign KPIs and post campaign performance
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Campaign | Adobe Experience | Adobe Experience Platform | Attribution | Attribution Modeling | B testing | Behavioral segmentation | Braze | CDP | CLV | CRM | CRM Analytics | Campaign analytics | Churn analysis | Consent Management | Customer Analytics | Customer Churn Analysis | Customer churn | Dashboard Development | Data Quality | Data Tagging | Eligibility Management | Experience Platform | Funnel Analysis | Incrementality testing | KPI Calculation | Lifecycle segmentation | Loyalty Segmentation | Marketing Analytics | Marketing Cloud | Opt In | Opt In Management | Power BI | Privacy Aware Audience Handling | Propensity scoring | Python | R | RFM | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Segment | Segmentation | Suppression logic | Tableau | Tealium
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