Director, Media Measurement and Campaign Optimization (Secondment - 12 Months)
USA - NY - Headquarters, United States
USD 176K-294K (estimate) Executive-level Full Time
Tasks
- Build integrated cross channel measurement reports
- Define media measurement framework and KPIs
- Drive audience analytics and insights
- Maintain learning libraries and standardization playbooks
- Manage team and vendor relationships
- Optimize media campaigns using recommendations
- Oversee media measurement strategy across paid owned earned channels
- Partner with media agency to improve measurement
- Steward data and analytics reporting templates and dashboards
- Translate MROI model insights into media mix decisions
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Audience Analytics | Business Intelligence | Channel Analytics | Claims data | Correlation Analysis | Cross-channel | Cross-channel analytics | Dashboarding | Data Visualization | Data analytics | Datorama | Digital media | Digital media analytics | HCP Data | Healthcare Claims | Healthcare Claims Data | Key Performance Indicators | MROI Modeling | Marketing ROI | Martech | Media Analytics | Media Measurement | Media Mix | Media mix modeling | Media optimization | Mix Modeling | Performance Analytics | Performance indicators | SQL | Snowflake | Tableau | Website Performance Analytics | Website performance
Education
Bachelor of Science | Doctor of Medicine | Master of Science | PhD
Regions
Countries
States
Cities
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