Lead Analyst, Channel Analytics
Tasks
- Apply AI and advanced analytics to optimize weekly campaigns
- Build automated analytical workflows
- Conduct ad hoc deep dive analysis
- Develop executive ready narratives
- Lead channel efficiency frameworks for paid media
- Recommend budget at channel tactic and region level
- Reduce friction and improve efficiency using technology based solutions
- Stay current with industry methodologies and trends
Perks/Benefits
- N/A
Skills/Tech-stack
Ad Serving | Ad tracking | Advertising Platforms | Analytics | Channel attribution | Correlation Analysis | Cross-channel | Cross-channel attribution | Data Infrastructure | Data Pipelines | Databricks | Descriptive Statistics | Display Advertising | Inferential Statistics | MMX | Machine Learning | Media Analytics | Media Marketing | Media optimization | Mobile Advertising | Multi-Touch Attribution | Multi-touch) | Paid Media Optimization | Paid Search | Paid Social | Paid media | Programmatic Advertising | Programmatic Advertising Platforms | Python | R | Regression Analysis | Search Engine | Search Engine Marketing | Social Media | Social Media Marketing
Education
Roles
Analyst | Analytics Analyst | Channel Analytics Analyst | Lead | Lead Analyst
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