Lead, Lifecycle Strategy & Analytics
Tasks
- Build personalized segmented campaigns
- Coordinate cross-functional execution
- Create in product notifications
- Define and track lifecycle metrics
- Design on site banners
- Develop lifecycle campaigns
- Enhance scalability and effectiveness
- Execute email marketing
- Improve marketing automation capabilities
- Own B2C lifecycle program
- Plan execute and optimize campaigns
- Report insights and recommendations
- Review campaign performance
- Run AB testing
- Stay current on lifecycle marketing best practices
Perks/Benefits
- N/A
Skills/Tech-stack
AB Testing | Analytics | CRM | Campaign Optimization | Customer Relationship Management | Customer relationship | Email Marketing | Marketing Automation | Marketing Technology | Personalization | Relationship Management | Segmentation
Education
N/A
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