Marketing Data Science Manager
Tasks
- Adopt emerging AI tools to improve workflows
- Build marketing reporting dashboards and executive reports
- Collaborate across marketing and cross functional teams
- Develop scalable data models and internal tools
- Establish attribution and ROI measurement goals
- Lead marketing experimentation and lift testing
- Optimize marketing budgets using conversion testing
- Perform retention LTV modeling and audience segmentation
- Set marketing data science strategy and roadmap
Perks/Benefits
- Birthday day off
- Employee referral bonus
- Health insurance
- Home office stipend
- Paid parental leave
- Professional development budget
- Retirement contributions
- Well-being stipend
- Wellness days
Skills/Tech-stack
Attribution Modeling | Audience Segmentation | Bayesian Methods | Causal Lift | Conversion Rate | Conversion rate optimization | Dashboards | Data Modeling | Google Analytics | LTV modeling | MMM | Marketing Analytics | Marketing experimentation | Media Planning | Optimization | ROI measurement | Rate optimization | Retention modeling | Saturation modeling | Self-Service | Self-service reporting | Service Reporting | Synthetic control
Education
N/A
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